Marketing Communications Specialist

Company: Assurance Agency Ltd.
Location: Schaumburg
Posted on: March 28, 2020

Job Description:

The Marketing Communications Specialist role supports our corporate marketing efforts as well as specific production teams in their multi-faceted efforts to nurture and develop engaged leads in targeted industry segments. He or she works directly with other members of the marketing and communications team to ensure all projects adhere to departmental standards and support brand integrity, message consistency and communication efficiency.NICHE PROSPECTING & ENGAGEMENT

• Strategizes, produces and executes niche-based marketing initiatives that drive engagement, increase exposure and take prospective clients through the sales cycle
• Writes blog articles
• Curates content for printed and electronic collateral including flyers, white papers and case studies
• Executes educational and promotional videos
• Drafts and reviews Request for Proposal documents (RFPs) and presentations
• Organizes the communications for trade shows and industry-specific events and attends events as needed
• Produces targeted email campaigns RELATIONSHIP BUILDING
  • Builds strategic, personalized relationships with key producers to fully understand our niche differentiators, the sales process and current prospective client pains
  • Works on creating an open relationship with their Practice Leader to understand the niche vision and goals then works to create a marketing strategy to support their goals to drive and measure leads BRANDING
    • Works with the marketing communications team to develop content that upholds the Assurance brand across a variety of channels, including the website and social media platforms
    • Ensures brand integrity in collateral design
    • Uses the Assurance brand standards combined with effective digital marketing techniques for email campaigns MARKETING TECHNOLOGY & DATA MANAGEMENT
      • Works alongside other members of the marketing communications team to execute campaigns, generate reports and communicate marketing intelligence and trends
      • Works within CMS website system
      • Uses marketing automation tools to execute campaigns and report results
      • Develops Web-friendly content that uses appropriate keywords, metadata and backlinks
      • Understands sales/CRM platforms
      • Works within social media applications to amplify the Assurance brand and messaging PROJECT MANAGEMENT
        • Manages projects from start to finish
        • Works with graphic designers and various internal teams
        • Sees the project through the approval process
        • Adheres to project deadlines
        • Creates a strategy for project promotionREQUIRED:
          • 2+ years of marketing, communications and/or public relations experience
          • Local travel within the Chicagoland area PREFERRED:
            • BS/BA in marketing, public relations, communications, business or a related field
            • Advanced skill level in Microsoft Office Suite
            • Demonstrated experience with email marketing and/or marketing automation platforms, such as Eloqua
            • Knowledge of AP style guidelines
            • Working knowledge of social medial platforms including LinkedIn, YouTube, Facebook and Twitter
            • Website and blog administration using CMS systems Assurance - In a Nutshell Assurance is the premier, national insurance brokerage for clients and industry professionals. Assurance attracts and retains great insurance talent by rewarding expertise, investing in career development, and recognizing contributions. Its employees enjoy an award-winning culture that fosters a highly productive working environment where top professionals deliver outstanding client results.Founded: 1961Status: Fiercely independent insurance brokerageLocations: Headquartered in Schaumburg, IL with office locations in Chicago and the Mid-AtlanticEmployees: 500+Clients: 6,000+ Services: Business Insurance, Employee Benefits, Financial Services, Private Insurance, SuretyAwards: Assurance is continually named a "Best Place to Work" by leading publications and organizations such as Fortune magazine, the National Association for Business Resources, The Chicago Tribune, Crain's Chicago Business and Business Insurance magazine (check out all of our accolades).Culture: Our employees enjoy an environment that fosters success and creativity and provides countless opportunities for growth. We make sure our employees are happy and motivated by offering enviable benefits, rewards programs, celebrations, perks and a few surprises around every corner. Together, it all adds up to a company that develops and retains passionate individuals who deliver superior performance and measurable results to our clients. Fun Fact: 31% of Assurance experts agree the best Saturday Night Live skit of all time is "More Cowbell". Assurance has won over a hundred workplace awards largely due to our intentional and caring approach that begins with meeting our people where they are, celebrating their differences and creating an inclusive environment. Assurance is a proud equal opportunity employer. We celebrate diversity and we are committed to equal employment opportunities regardless of age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity, gender expression, national origin, marital status or civil partnership/union status, veteran status, citizenship, pregnancy, genetic information, physical or mental disability, or any other status or characteristic protected by federal, state or local law. Harassment or discrimination based upon any of the above is inconsistent with our values and will not be tolerated; this includes harassment or discrimination for being associated with or knowing someone that identifies with any of the above.

Keywords: Assurance Agency Ltd., Schaumburg , Marketing Communications Specialist, Advertising , Schaumburg, Illinois