Digital Marketing Specialist

Company: Berkley
Location: Schaumburg
Posted on: November 12, 2021

Job Description:

Company Details: "Our Company provides a state of predictability which allows brokers and agents to act with confidence."Founded in 1967, W. R. Berkley Corporation has grown from a small investment management firm into one of the largest commercial lines property and casualty insurers in the United States.Along the way, weve been listed on the New York Stock Exchange, seen our revenue soar well past $7 billion, and become a well-respected Fortune 500 Company.Today, the Berkley brand comprises 53 Berkley companies worldwide. Still managed by our founder and largest shareholder, W. R. Berkley Corporation is well-positioned to respond to opportunities for future growth.In April 2017, W. R. Berkley Corporation celebrated the 50th anniversary of its founding. Responsibilities: In collaboration with the marketing team, develop, execute, and manage integrated digital marketing campaigns for W.R. Berkley and our 50+ operating units (OUs) worldwide.Help create, build, execute and monitor email campaignsestablish metrics, monitor and report performance for each campaign.Help create, build, deploy and assess webinars using GoToWebinarOffer a solid understanding of Google Analytics and other digital marketing analytic tools to assess campaign metricsWorking knowledge of automated marketing platforms such as HubSpot and Marketing Cloud, and the ability to collaborate and implement initiatives and campaigns within such platformsExecute corporate website changes as needed within Kentico Maintain and enhance the Corporate Marketing portal within SharePointIdentify trends, insights and emerging technologies within the digital marketing space that will best support the Berkley brand and its various operating unitsGeneral support of corporate marketing initiatives that may not be digital in nature Qualifications: Required skills and knowledge:Experience with various digital marketing channels, SEO and SEM strategies and possess the ability to executeExperience working with content management systems (CMS) such as WordPress and KenticoBasic knowledge of marketing automation platforms, such as HubSpot or Marketing CloudKnowledge of Google applications such as Google Analytics, Google Tag Manager, and Google AdsProficient in Microsoft Office applications (Word, Excel, PowerPoint)Strong communication and writing skills10% travel (may be required)Experience and Education:BS or BA degree in marketing or related studies (preferred)3+ years of experience in digital marketing, marketing automation, and/or SEM for B2B strategiesCharacteristics to succeed:Thrive collaboratively, yet autonomous needing little directionAspire a professional, corporate career environment that offers excellent financial stability and career growthPeople-orientedenjoy interacting with people and team projectsDetail-oriented and dependableEnjoy flexibility and creative thinking

Keywords: Berkley, Schaumburg , Digital Marketing Specialist, Advertising , Schaumburg, Illinois