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Social Media Specialist (TAF)

Company: The Actuarial Foundation
Location: Schaumburg
Posted on: January 7, 2022

Job Description:

Social Media SpecialistThe Actuarial Foundation (TAF) a 501(c)(3) organization, is the philanthropic organization for the actuarial industry in the United States. Since 1994, the Foundation has promoted lifelong math education and financial literacy through its learning resources and scholarships. The mission of the Foundation is to enhance math education and financial literacy through the talents and resources of actuaries. The Foundation's vision is an educated public in pursuit of a secure financial future. We are working in a hybrid work model.The Social Media Specialist position reports to the Marketing Manager and is responsible for working with a team to develop and implement large social media campaigns. The Social Media Specialist will work with TAF Marketing, Programs and Development Teams to communicate and cultivate the core values and brand of TAF. ESSENTIAL FUNCTIONS: Work closely with TAF Marketing, our outside marketing firm, Program and Development Teams to develop and implement large social media campaigns around programs, events and community engagement.Create shareable content appropriate for specific networks and audiences to build awareness of the Foundation, its goals, mission, programs and brand. Work closely with marketing team to develop social media campaigns that help to achieve TAF branding, awareness and fundraising goals. Conduct marketing research on prospective audiences and create content to attract and interest those audiences. Identify, contact and engage social media influencers to follow TAF and provide coverage of our programs.Identify additional ways to grow engagement and recruit TAF ambassadors through social media. Analyze and report audience information, demographics and success of existing social media projects and campaigns. Develop and analyze the long-term needs of TAF's social media strategy and report findings through quarterly reports for management and leadership teams. Develop monthly reports on emerging social media trends that will be submitted to management and leadership teams.Represent the Foundation at various professional meetings and exhibits, either virtually or in-person. For in-person meetings, the Social Media Specialist may need to travel to the meeting and be responsible for booth set-up, takedown and manning of booth during exhibit hours.EDUCATION/EXPERIENCE:Bachelor's Degree with a minimum of 2-3 years social media, digital marketing and/or content generation/copywriting experience. In-depth familiarity with social media platforms and experience managing those platforms for personal and business brands. Experience using SocialPilot preferred but not requiredExperience with running paid campaigns and A/B testsContent/SEO: Keyword research and content planning experience with good organizational and multitasking abilities.Experience working in a non-profit environment preferred but not required.Experience with Smartsheet or other project management software required. Requires knowledge of Microsoft Office software, including Word, Excel and PowerPoint. Familiarity with Virtuous donor software and Adobe Creative Suite preferred but not required.KNOWLEDGE, SKILLS AND ABILITIES:High visibility and accountability with leadership, team members, board and committee members and subject matter experts.Excellent oral, written and graphic communication skills, with ability to proofread copy for accurate style and grammatical usage. Ability to communicate effectively and possess dynamic interpersonal skillsAbility to think strategically and analytically with an intellectual curiosity and entrepreneurial mindset.Must be able to multi-task and balance a wide variety of tasks while meeting deadlines.Ability to work effectively both independently and within a team environmentAbility to make objective decisions using sound judgmentVideo editing capabilities preferredTravel requirement: 2-3 times per yearThe TAF will provide equal opportunity to all employees and applicants for employment regardless of actual or perceived race, color, religion, age, sex, pregnancy, national origin, ancestry, disability (mental or physical), genetic information, military or veteran status, marital status, order of protection status, gender identity, sexual orientation or any other category protected by applicable law. Such action shall include but is not limited to: initial consideration for employment; job placement and assignment of responsibilities; performance evaluation; promotion and advancement; compensation and fringe benefits; training and professional development opportunities; formulation and application of human resource policies and rules; facility and service accessibility; and discipline and termination.This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws. PI159849336

Keywords: The Actuarial Foundation, Schaumburg , Social Media Specialist (TAF), Advertising , Schaumburg, Illinois

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