Senior Marketing Specialist

Company: Society of Actuaries
Location: Schaumburg
Posted on: May 14, 2022

Job Description:

Senior Marketing SpecialistThis is a hybrid role which can be based in our Schaumburg or downtown Chicago office. The Sr. Marketing Specialist, reporting to the Marketing Manager, is responsible for the development, management and tactical implementation and report of marketing plans for the SOA. He/she will plan, develop, and create effective, high-quality marketing communications and collateral with a strong focus on email to increase awareness, engagement, and conversion of key target audiences critical to the success of the assigned programs and initiatives. He/she will work in cross-functional teams and be hands-on in executing projects and tactics on a variety of SOA programs. ESSENTIAL FUNCTIONS:

• Recommend, develop, and implement multi-faceted marketing plans to promote assigned programs and services with targeted campaigns to meet and exceed budgeted goals, objectives and KPIs. This includes, but is not limited to, professional development/education activities, virtual and live events and sponsored events to individuals and organizations.
• Lead Google Analytics reporting on all marketing campaigns, including but not limited to, setting up meaningful UTMs that roll up into a campaign that can be read over time, log on to Google Analytics, find the campaigns, understand numbers, and use them to report over time, and find Google Analytics paid ads, review the performance, look for optimization opportunities.
• Meet with internal stakeholders to gather details and understand program/event/product promotional needs; formulate effective marketing and promotional plans, track registrations and update marketing tactics as needed. This includes creating schedules and coordinating workflow to ensure smooth implementation and timely completion of projects along with creative problem solving
• Gather and prepare content and offer design direction for the development and ongoing maintenance of effective and engaging marketing collateral for digital, email, web and occasional print. This includes copy development, editing, proofreading, and partnering with the Communications team to ensure that marketing materials and properties stay on-message and are error-free.
• Develop, schedule, build and deploy email marketing campaigns, and automated journeys that incorporate segmentation as part of the promotional execution of marketing plans via the Marketing Automation System, employing A-B testing and campaign automation strategies whenever possible.
• Communicate and present project status to stakeholders and management and prepare regular strategic campaign effectiveness reporting with recommended improvements, enhancements and testing strategies for future campaigns.
• Collaborate with market research to support primary research for assigned areas. Conduct market scanning and secondary research to gather and analyze key market and competitor information, and source for contacts to extend marketing reach in relevant industries.
• Coordinate marketing-related communications and activities with external organizations partnering on collaborative projects.
• Excellent project management skills to simultaneously handle multiple projects at varying stages of development to meet deadlines.
• Staff the SOA booth at various professional development events to promote member engagement, relations and products and services.
• Other duties as required or requested. EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered):
  • Requires bachelor's degree in marketing, communications, or a related field.
  • Requires a minimum of (5) years direct experience in program/product/event marketing or marketing communications, preferably in a professional association or non-profit organization.
  • Experience in formulating and implementing product or event marketing plans, including launching new programs and driving response.
  • Experience with different marketing tactics and tools, including direct email marketing, social media, and digital channel experience. Experience with Eloqua or Marketo marketing automation platform and EPiServer/Optimizely is a plus.
    • Strong email and marketing experience desired, understanding of of market segmentation and achievements in building response rates and other desired measurements across channels.
      • Requires intermediate-to-expert knowledge of Microsoft Office software, including Word, Excel and PowerPoint and strong working knowledge of AP Style.
      • Ability to travel a minimum of 5-10%. KNOWLEDGE, SKILLS AND ABILITIES
        • Strong analytical skills to track results of tactics and campaigns, provide analysis and make appropriate recommendations.
        • Forward-thinking and innovative in recommending new marketing approaches and strategies.
        • Excellent verbal and written communication skills.
        • Excellent relationship skills to serve and function effectively as a member of an interdisciplinary and multi-talented team with the ability to seek out and take advantage of opportunities.
        • Ability to anticipate project needs and potential roadblocks, and proactively propose resourceful solutions to mitigate them.
        • Exhibit strong initiative and the ability and willingness to understand and support strategic and operational initiatives of the SOA.
        • Organizational abilities and attention to detail are critical traits.
        • Experience working with technical subject matter experts to develop communication materials is preferred. WORK ENVIRONMENT (environmental and atmospheric conditions commonly associated with the performance of the functions of this job.)
          • High amount of time viewing computer
          • Hybrid office environment - part office, part remote
          • Ability to work in noise levels found in cubicle atmosphere The SOA will provide equal opportunity to all employees and applicants for employment regardless of actual or perceived race, color, religion, age, sex, pregnancy, national origin, ancestry, disability (mental or physical), genetic information, military or veteran status, marital status, order of protection status, gender identity, sexual orientation or any other category protected by applicable law. Such action shall include but is not limited to: initial consideration for employment; job placement and assignment of responsibilities; performance evaluation; promotion and advancement; compensation and fringe benefits; training and professional development opportunities; formulation and application of human resource policies and rules; facility and service accessibility; and discipline and termination.This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws,

Keywords: Society of Actuaries, Schaumburg , Senior Marketing Specialist, Advertising , Schaumburg, Illinois