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Marketing Specialist

Company: Society of Actuaries Research Institute
Location: Schaumburg
Posted on: January 19, 2023

Job Description:

Marketing SpecialistThis is a hybrid role which can be based in our Schaumburg, IL or downtown Chicago office.JOB SUMMARY: The Marketing Specialist, reporting to the Marketing Manager, is responsible for the development and tactical implementation of marketing plans for the SOA. He/she will plan, develop and create effective, high-quality marketing communications with a strong focus on email to increase awareness, engagement and conversion of key target audiences critical to the success of key meetings, events, conferences and professional development programs. He/she will work in cross-functional teams and be hands-on in executing projects and tactics on a variety of SOA programs.ESSENTIAL FUNCTIONS:Recommend, develop and implement multi-faceted marketing plans to promote assigned programs and services with targeted campaigns to meet and exceed budgeted goals, objectives and KPIs. This includes, but is not limited to, live and virtual events, professional development activities, and sponsored events to individuals and organizations. Meet with internal stakeholders to gather details and understand program/event/product promotional needs; formulate effective marketing and promotional plans, track registrations and update marketing tactics as needed. This includes creating schedules and coordinating workflow to ensure smooth implementation and timely completion of projects.Provide content and direction for the development and ongoing maintenance of effective and engaging marketing campaigns for digital, email, web, social media and occasional print. This includes copy development, editing, proofreading, and partnering with the Communications team to ensure that marketing materials and properties stay on-message and are error-free.Schedule, build and deploy email campaigns, multi-step email marketing campaigns and automated journeys that incorporate segmentation as part of the promotional execution of marketing plans via the Marketing Automation System. Communicate project status to stakeholders and management and prepare regular strategic campaign effectiveness reporting with recommended improvements, enhancements and testing strategies for future campaigns.Coordinate marketing-related communications and activities with external organizations partnering on collaborative projects.Demonstrate excellent project management skills to simultaneously handle multiple projects at varying stages of development in order to meet deadlines.Communicate and present project status to stakeholders and management and prepare regular strategic campaign analytics and reporting with recommendations for improvements, enhancements, and testing strategies for future campaigns.Staff the SOA booth at various professional development events to promote member engagement, relations and products and services. NON-ESSENTIAL FUNCTIONS:Monitor updates on various writing style issues and questions. Edit documents or web copy as needed.Communicate progress and analytics as needed.Other duties as required or requested.EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered):Requires bachelor's degree in marketing, communications or a related field.Requires a minimum of (2) years direct experience in event/program/product marketing or marketing communications, preferably in a professional association or non-profit organization.Experience in formulating and implementing event or product marketing plans, including launching new programs and driving response. Familiarity with different marketing tactics and tools, including direct email marketing, social media and digital experience. Experience with Eloqua or Marketo marketing automation platform is a plus.Strong understanding of market segmentation and achievements in building response rates and other desired measurements across channels.Requires strong working knowledge of Microsoft Office software, including Word, Excel and PowerPoint and strong working knowledge of AP Style.Ability to travel periodically to annual meetings.KNOWLEDGE, SKILLS AND ABILITIES including competencies that may be representative but not all inclusive of those commonly associated with this position.Sound analytical skills to track results of tactics and campaigns, provide analysis and make appropriate recommendations.Forward-thinking and innovative in recommending new marketing approaches and strategies.Excellent relationship skills to serve and function effectively as a member of an interdisciplinary and multi-talented team. Ability to anticipate project needs and potential roadblocks, and proactively propose resourceful solutions to mitigate them. Exhibit strong initiative and the ability and willingness to understand and support strategic and operational initiatives of the SOA.Organizational abilities and attention to detail are critical traits.Experience working with technical subject matter experts to develop communication materials is preferred.WORK ENVIRONMENT (environmental and atmospheric conditions commonly associated with the performance of the functions of this job.)High amount of time viewing computer.Flexible hybrid office environment - regular in-office meetings as needed. Ability to meet at least monthly in-person required. The SOA will provide equal opportunity to all employees and applicants for employment regardless of actual or perceived race, color, religion, age, sex, pregnancy, national origin, ancestry, disability (mental or physical), genetic information, military or veteran status, marital status, order of protection status, gender identity, sexual orientation or any other category protected by applicable law. Such action shall include but is not limited to: initial consideration for employment; job placement and assignment of responsibilities; performance evaluation; promotion and advancement; compensation and fringe benefits; training and professional development opportunities; formulation and application of human resource policies and rules; facility and service accessibility; and discipline and termination. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws. PI201583033

Keywords: Society of Actuaries Research Institute, Schaumburg , Marketing Specialist, Advertising , Schaumburg, Illinois

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