Marketing Specialist
Company: Society of Actuaries Research Institute
Location: Schaumburg
Posted on: January 19, 2023
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Job Description:
Marketing SpecialistThis is a hybrid role which can be based in
our Schaumburg, IL or downtown Chicago office.JOB SUMMARY: The
Marketing Specialist, reporting to the Marketing Manager, is
responsible for the development and tactical implementation of
marketing plans for the SOA. He/she will plan, develop and create
effective, high-quality marketing communications with a strong
focus on email to increase awareness, engagement and conversion of
key target audiences critical to the success of key meetings,
events, conferences and professional development programs. He/she
will work in cross-functional teams and be hands-on in executing
projects and tactics on a variety of SOA programs.ESSENTIAL
FUNCTIONS:Recommend, develop and implement multi-faceted marketing
plans to promote assigned programs and services with targeted
campaigns to meet and exceed budgeted goals, objectives and KPIs.
This includes, but is not limited to, live and virtual events,
professional development activities, and sponsored events to
individuals and organizations. Meet with internal stakeholders to
gather details and understand program/event/product promotional
needs; formulate effective marketing and promotional plans, track
registrations and update marketing tactics as needed. This includes
creating schedules and coordinating workflow to ensure smooth
implementation and timely completion of projects.Provide content
and direction for the development and ongoing maintenance of
effective and engaging marketing campaigns for digital, email, web,
social media and occasional print. This includes copy development,
editing, proofreading, and partnering with the Communications team
to ensure that marketing materials and properties stay on-message
and are error-free.Schedule, build and deploy email campaigns,
multi-step email marketing campaigns and automated journeys that
incorporate segmentation as part of the promotional execution of
marketing plans via the Marketing Automation System. Communicate
project status to stakeholders and management and prepare regular
strategic campaign effectiveness reporting with recommended
improvements, enhancements and testing strategies for future
campaigns.Coordinate marketing-related communications and
activities with external organizations partnering on collaborative
projects.Demonstrate excellent project management skills to
simultaneously handle multiple projects at varying stages of
development in order to meet deadlines.Communicate and present
project status to stakeholders and management and prepare regular
strategic campaign analytics and reporting with recommendations for
improvements, enhancements, and testing strategies for future
campaigns.Staff the SOA booth at various professional development
events to promote member engagement, relations and products and
services. NON-ESSENTIAL FUNCTIONS:Monitor updates on various
writing style issues and questions. Edit documents or web copy as
needed.Communicate progress and analytics as needed.Other duties as
required or requested.EDUCATION AND EXPERIENCE REQUIRED (an
equivalent amount of training, education and experience will be
considered):Requires bachelor's degree in marketing, communications
or a related field.Requires a minimum of (2) years direct
experience in event/program/product marketing or marketing
communications, preferably in a professional association or
non-profit organization.Experience in formulating and implementing
event or product marketing plans, including launching new programs
and driving response. Familiarity with different marketing tactics
and tools, including direct email marketing, social media and
digital experience. Experience with Eloqua or Marketo marketing
automation platform is a plus.Strong understanding of market
segmentation and achievements in building response rates and other
desired measurements across channels.Requires strong working
knowledge of Microsoft Office software, including Word, Excel and
PowerPoint and strong working knowledge of AP Style.Ability to
travel periodically to annual meetings.KNOWLEDGE, SKILLS AND
ABILITIES including competencies that may be representative but not
all inclusive of those commonly associated with this position.Sound
analytical skills to track results of tactics and campaigns,
provide analysis and make appropriate
recommendations.Forward-thinking and innovative in recommending new
marketing approaches and strategies.Excellent relationship skills
to serve and function effectively as a member of an
interdisciplinary and multi-talented team. Ability to anticipate
project needs and potential roadblocks, and proactively propose
resourceful solutions to mitigate them. Exhibit strong initiative
and the ability and willingness to understand and support strategic
and operational initiatives of the SOA.Organizational abilities and
attention to detail are critical traits.Experience working with
technical subject matter experts to develop communication materials
is preferred.WORK ENVIRONMENT (environmental and atmospheric
conditions commonly associated with the performance of the
functions of this job.)High amount of time viewing
computer.Flexible hybrid office environment - regular in-office
meetings as needed. Ability to meet at least monthly in-person
required. The SOA will provide equal opportunity to all employees
and applicants for employment regardless of actual or perceived
race, color, religion, age, sex, pregnancy, national origin,
ancestry, disability (mental or physical), genetic information,
military or veteran status, marital status, order of protection
status, gender identity, sexual orientation or any other category
protected by applicable law. Such action shall include but is not
limited to: initial consideration for employment; job placement and
assignment of responsibilities; performance evaluation; promotion
and advancement; compensation and fringe benefits; training and
professional development opportunities; formulation and application
of human resource policies and rules; facility and service
accessibility; and discipline and termination. This job description
in no way states or implies that these are the only duties to be
performed by the employee occupying this position. Employees may be
required to follow other job-related instructions and to perform
other job-related duties as requested, subject to all applicable
state and federal laws. Certain job functions described herein may
be subject to possible modification in accordance with applicable
state and federal laws. PI201583033
Keywords: Society of Actuaries Research Institute, Schaumburg , Marketing Specialist, Advertising , Schaumburg, Illinois
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