Marketing Automation Specialist
Company: BISCO
Location: Schaumburg
Posted on: January 24, 2023
Job Description:
BISCO is seeking a Marketing Automation Specialist to join our
thriving organization. We are an internationally recognized
manufacturer of medical devices for the dental industry,
specializing in the advancement and research of adhesive and
composite technology. Our Marketing team is an important part of
our growth. If you are seeking to leverage your digital marketing
knowledge with a rapidly expanding business and work within a
positive, respectful, and team environment, then we want to talk to
you! Our Marketing Automation Specialist will be responsible for
supporting the Global Marketing and Sales teams by implementing
digital marketing automation strategies to increase leads, improve
campaigns, and build customer databases. Salary range: $55K to
$65K, commensurate with experience Benefits: Medical, dental, and
vision insurance, HRA and FSA, short and long-term disability, life
insurance, PTO, 401(k) profit-sharing with match, potential
year-end bonuses. RESPONSIBILITIES The job responsibilities of this
position may include, but are not limited to:
- Design, build, and execute campaigns and components with
Hubspot.
- Collaborate with team members for design, copy, and content for
campaigns.
- Create landing pages and optimize user experience via designed
workflow.
- Enter all leads from sponsored events and marketing efforts
into Hubspot.
- Manage the lead lifecycle, lead scoring, lead nurturing,
segmentation, and data cleansing.
- Track campaign performance and tweak workflows
accordingly.
- Research and implement the latest best practices, strategies,
and industry standards.
- Maintain Hubspot integration with CRM and assist in the
integration of additional platforms.
- Build and grow BISCO's email list through organic efforts.
- Ensure compliance while executing campaigns and collecting
data.
- Ensure BISCO's brand strategies are presented concisely across
digital channels.
- Stay current with SEO, SEM, and digital marketing trends.
- Perform other duties as assigned. QUALIFICATIONS
- Bachelor's degree.
- Hubspot certification preferred.
- 3 years' experience in proven marketing automation.
- Understanding lead generation procedures, customer lifecycles,
and audience segmentation.
- General computer skills with Windows, email, and internet.
- Proficient in MS Office and Adobe Cloud.
- Working knowledge of Salesforce and NetSuite a plus.
- Detail-oriented, flexibility to work on a variety of projects,
collaborative, and organized.
- Excellent oral and written English communication skills.
- Legally authorized to work in the U.S. and do not now, and will
not in the future, require sponsorship for employment visa status
to work for our company. This position will be required to work out
of the Schaumburg, IL office. WHY BISCO, INC.? Bisco, Inc. stands
out because of our culture and core values:
-
- Respectful - Professional. Humble. Considerate.
- Positive - Friendly. Inclusive. Curious.
- Team Player - Helpful. Cooperative. Flexible.
- Agility of a small company but the stability of a big
company
- Industry-leading dental restorative products
- Broad exposure to activities across the company
- Family-oriented environment with positive team players
- Approachable, respectful, and down-to-earth people
- Long-tenured employees to whom the leadership is committed
- Employees feel valued and are proud to be a part of the
company
- Monthly whole-company fun events! Since 1981, BISCO has
provided innovative dental restorative products to dental customers
around the world. Our primary focus is adhesive and composite
technology. Located northwest of Chicago in Schaumburg, our ISO
13485-certified facility includes on-site manufacturing and
research. Our privately-owned organization provides the opportunity
for a close-knit environment that encourages inter-departmental
collaboration. For more about us, please visit our website at .
This is an excellent opportunity to make an impact and to grow
professionally while contributing to the company's success! Hours:
7:30 a.m. to 4 p.m. Mon-FriEOENo agencies please
PI
Keywords: BISCO, Schaumburg , Marketing Automation Specialist, Advertising , Schaumburg, Illinois
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