Digital Marketing Analyst
Company: Road Ranger, LLC
Location: Schaumburg
Posted on: January 25, 2023
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Job Description:
*Digital Marketing Analyst*Road Ranger, a multi-state Travel
Center company, is seeking a Digital Marketing Analyst to join its
growing Marketing Department. The Digital Marketing Analyst
identifies patterns in data and helps turn those patterns into
marketing strategy. They will help to collect and review marketing
data, including customer behavioral data. From there, they will
monitor and review current campaigns, analyze metrics, and identify
opportunities to increase performance.*Essential Duties &
Responsibilities: ** Use loyalty and other platforms to analyze
customer/transactional data to determine the impact of company
programs and marketing campaigns on customer behavior.* Create
actionable customer segments/clusters for reporting and targeting
purposes.* Create predictive models to determine expected results
of loyalty programs/marketing campaigns.* Analyze campaign data to
recommend/improve promotional opportunities.* Develop new
analytical methodologies to deliver deeper insights to consumers.*
Conduct special projects and other tasks as
assigned.*Qualifications: ** Bachelor of Science with a major in
Marketing Analytics, Statistics, Decision Sciences, Applied
Mathematics degree or similar quantitative field of study.*
Understanding of statistics, including regression and predictive
modeling.* Technical troubleshooting knowledge and the ability to
problem-solve.* Ability to automate processes.* Excellent verbal
and written communication skills to make recommendations and
analyses to category managers.* Ability to work in a group
environment.* Retail experience preferred but not required.*
Experience with loyalty programs preferred but not required.*
Experience using analytic software and BI (Business Intelligence)
tools, like Looker, preferred but not requiredJob Type:
Full-timeBenefits:* 401(k)* Dental insurance* Employee assistance
program* Health insurance* Health savings account* Life insurance*
Paid time off* Parental leave* Vision insuranceSchedule:* 8 hour
shift* Day shift* Monday to FridayWork Location: One location
Keywords: Road Ranger, LLC, Schaumburg , Digital Marketing Analyst, Advertising , Schaumburg, Illinois
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