Marketing Product Analyst
Company: Experian
Location: Schaumburg
Posted on: May 26, 2023
|
|
|
Job Description:
Experian is the world's leading global information services
company, unlocking the power of data to create more opportunities
for consumers, businesses and society. During life's big moments -
from buying a home or a car, to sending a child to college, to
growing a business by connecting with new customers - we empower
consumers and our clients to manage their data with confidence.
We have 20,000 people operating across 44 countries and every day
we're investing in new technologies, talented people, and
innovation to help all our clients maximize every opportunity. And
we are thrilled to share that for third consecutive year, Experian
was named to Fortune's "100 Best Companies to Work For". For the
last five years, we've been named in the 100 "World's Most
Innovative Companies" by Forbes Magazine and for the tenth
consecutive year, Experian North America has been recognized as a
Top Workplace by the Orange County Register, with an additional
"Excellence Award" for our work/life flexibility. -These honors are
a testament to our innovative employee culture and keeping
connected, engaged, and energized as a hybrid workforce.
Leveraging the total suite of Experian data and technology assets,
the ideal candidate will aid tier 1(OEM) agencies, platforms, media
partners and value-added resellers understand their marketing
opportunities, audience options, growth potential and competitive
threats to drive new and used sales as well as service
opportunities.
This is a strategic position designed to ensure marketing customers
are maximizing the value and use of Experian audiences and
marketing solutions throughout the organization. It requires a
self-starter, pro-active and consultative individual with tier 1
marketing experience, who is passionate about automotive marketing
and has a track record of conducting meaningful market analysis and
building lasting business relationships.
We understand that our people are critical to the current and
future success of our vertical. Experian Automotive fosters a
winning culture that embodies creativity and rewards those who
deliver strong results and embrace our spirit.
Specific responsibilities include:
Independently consults on and off client premises to support the
use of Experian audiences, Audience Engine, Experian Marketing
Engine, and related information throughout the organization.
Serves as primary on and offsite point-person for custom reporting,
audience creation, analysis, ad-hoc investigations, automotive data
and Experian marketing product training. Liaising with OEM agencies
and their OEM counterparts (as needed).
Requires a firm understanding of the automotive marketing industry
(agencies, platforms, CDP's, etc.) including business and
operations, automotive marketing and sales data, State privacy
restrictions, uses, and specific end user applications and query
tools at the corporate, dealer and agency level. Highly effective
communication, problem solving and presentation skills.
Key Responsibilities:
Conduct industry analysis to understand key opportunities based on
the advertiser's market position and providing recommendations to
drive overall strategy
Ability to pull data insights and create a narrative around those
insights
Support client retention, growth and product innovation through
Experian marketing solutions
Serve as technical resource to build and analyze marketing
audiences in multiple platforms
Proactively initiate marketing analysis, presentations and
recommendation for various partners based on latest market data and
trends. Conduct quarterly executive market briefings with
clients
Lead meetings and voice of customer to drive product needs and
innovation
Facilitate fast problem resolution for any system and reporting
inquiries
Assist in discovery sessions to assess customer needs and
requirements for custom analysis
Partnering with the sales team, conduct regularly scheduled
business reviews with client business owners to assess how well
things are going and to identify areas of continuous
improvement
Key Competencies:
Highly proficient in automotive marketing data
Analytical and highly consultative
Ability to present analysis and ideas to C-level executives
Professional and confident enough to handle tough
questions/discussion in complex organizations involving dealers,
regions, and agency partners
Pro-active, action oriented, results driven, ability to thrive and
deliver in a fast paced environment
Bachelor's degree in Business Administration, Mathematics,
Economics, or Marketing.
3+ years experience in the marketing industry, ideally with tier 1
agencies, platforms or CDP companies.
Exceptional writing and presentation skills
Requires the ability to identify and analyze opportunities and
their impact on the business
Excellent assessment/probing and negotiation skills
Excellent knowledge of Microsoft Office, including Word, Excel and
PowerPoint
Fundamental knowledge of database design issues and concepts
related to queries driven from compiled files and multiple data
sources
Benefits:
Working for a leading FTSE 50 global information services company
is just one of the rewards of joining Experian. Our benefits
package is designed to reward contribution and loyalty and to
attract the kind of talented individuals who have their pick of
employers. That is why we offer a highly competitive package which
comprises:
Competitive base salary
Aggressive bonus plan
Core benefits including: full medical, dental, vision, matching
401k and the opportunity to work with a global leader
Experian is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 Index. Total revenue for the year ended
March 31, 2017 was $4.3 billion. Experian employs approximately
17,000 people in over 40 countries
All your information will be kept confidential according to EEO
guidelines. -Experian is proud to be an Equal Opportunity and
Affirmative Action employer. Our goal is to create a thriving,
inclusive and diverse team where people love their work and love
working together. We believe that diversity, equity and inclusion
is essential to our purpose of creating a better tomorrow. We value
the uniqueness of every individual and want you to bring your
whole, authentic self to work. For us, this is The Power of YOU
(https://www.flipsnack.com/79B9EDC8B7A/the-power-of-you-report-external-2020/full-view.html)
and it ensures that we live what we believe. -
Experian is proud to be an Equal Opportunity and Affirmative Action
employer. Our goal is to create a thriving, inclusive and diverse
team where people love their work and love working together. We
believe that diversity, equity and inclusion is essential to our
purpose of creating a better tomorrow. We value the uniqueness of
every individual and want you to bring your whole, authentic self
to work. For us, this is The Power of YOU
(https://www.flipsnack.com/79B9EDC8B7A/the-power-of-you-report-external-2020/full-view.html)
and and it reflects what we believe. - See our DEI work in action
(https://www.experian.com/diversity/) !
Please contact us at JobPostingInquiry@experian.com to request the
salary range of this position (please include the exact Job Title
as it reads above in your email). In addition to a competitive base
salary and variable pay opportunity, Experian offers a
comprehensive benefits package including health, life and
disability insurance, generous paid time off including 12 company
paid holidays and parental and family care leave, an employee stock
purchase plan and a 401(k) plan with a company match.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
(https://www.experian.com/careers/)
Keywords: Experian, Schaumburg , Marketing Product Analyst, Advertising , Schaumburg, Illinois
|
Click
here to apply!
|
