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Marketing Content Specialist

Company: Rittal North America LLC
Location: Schaumburg
Posted on: May 27, 2023

Job Description:

Proven Leadership, Hard Work and Innovation Alive and Well in North AmericaRittal North America -has built a strong tradition of innovation and takes pride in a progressive approach to engineering. We design and manufacture the world's leading industrial and IT enclosures, racks, and accessories, including high efficiency, high-density power management, and climate control systems for industrial, data center, outdoor and hybrid applications.Marketing Content SpecialistThe Marketing Content Specialist will own the content development process from start to finish as well as tracking all content. This person is responsible for writing, revising, editing, and proofreading Rittal U.S.A. customer-centric, compelling content for lead gen and brand awareness that supports the marketing team's industrial automation and IT campaigns. This content will capitalize on industry trends that relate to our world class solutions - industrial and IT enclosures, racks, accessories, power distribution, climate control systems, and automation systems for industrial, data center, outdoor, and hybrid applications. It is key to be able to understand technical products, B-to-B industry terminology, the customers journey, and the importance of writing for personas. The cleverly crafted content will enhance our thought leadership and help to drive lead to revenue. The ideal candidate will have a passion for writing and an inquisitive nature to uncover the details that enable strategic storytelling. They will have excellent project management skills and will be an initiative-taking, can-do collaborator who is committed to learning, personal development, and thrives in a fast-paced environment. Responsibilities:

  • Collaborate with the marketing team to write content for industrial automation and IT campaigns
  • Help brainstorm content ideas based on vertical market trends from subject matter experts
  • Research and interview subject matter experts or customers and understand technical products, their use in applications, and develop customer-centric content that helps our customers solve problems, answer frequent questions, and compare products that also differentiates our brand
  • Develop a fact- or experience-based foundation for the topics you are writing about and clearly communicate how you developed your story angle
  • Write clear, concise, and compelling marketing content to support campaigns, product launches, thought leadership, and other initiatives that would include articles, blogs, case studies, collateral, website content, newsletters, emails, marketing automation nurture campaigns, and social mediaWrite, proofread, and edit materials for accurate use of grammar and consistent brand voiceWork with graphic artists to execute content and projects: input, image selection, and proofing
  • Collaborate with product experts and graphic artists to update existing content to ensure product and brand accuracy
  • Exceptional multi-tasking capabilities - manage many content projects simultaneously with varying timelines
  • Own the in-house content management tracker and refine the process for the tracker as needed
  • Support internal communications content as necessaryEducation/Training:
    • Bachelors' Degree in Marketing, Journalism, Communications, or other writing-related degree required
    • Minimum of 3+ years of B-to-B content writing experience - preferably for industrial, manufacturing, or IT industries such as food & beverage, automotive, retail & logistics, energy & power, IT Edge, or colocationRelated Experience/Requirements:
      • Excellent communication and technical writing skills required
      • Candidates will be required to submit writing samples such as articles or blogs
      • Strong project management skills
      • Search engine optimization experience a plus
      • Initiative-taking, attention to detail, and a collaborative can-do nature with exceptional interpersonal skills with follow-through on execution
        • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint, Teams)What we offer is an opportunity to be a part of a team that increases the optimization and efficiency of our Global Company. Our goal is to create a safe work environment that our customers can trust us to deliver quality products. We enjoy all the benefits of an international company quickly growing in the US.Rittal North America LLC is proud to be an affirmative action/equal opportunity employer. EEO/M/F/Vets/Disabled If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company's Human Resources Department. This option is for individuals who require accommodation due to a disability.If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company's Human Resources Department at (937) 399-0500.This option is reserved for individuals who require accommodation due to a disability.Rittal North America LLC is proud to be an affirmative action/equal opportunity employer. EOE, including Disability/Vets.Powered by JazzHR

Keywords: Rittal North America LLC, Schaumburg , Marketing Content Specialist, Advertising , Schaumburg, Illinois

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