Head of Global Brand & Marketing Communications

Company: Ingredion
Location: Westchester
Posted on: April 20, 2024

Job Description:

The Head of Brand & Marketing Communications will be a steward of the Ingredion brand and will lead
branding strategy, brand guidelines and activation. The brand architecture will be developed, managed and enforced by this role.The position will lead the global brand & marketing communications Center of Excellence, a global team of global and regional marketing communications team members and selected external agency representatives.The position will provide the Marketing Communication direction across the organization for all external trade communications leveraging the Center of Excellence capability. In close cooperation with the Global Segments and the regional marketing communication leads, the position will ensure smooth activation of all communications worldwide.This role will ensure the best marketing communication practices are adopted by all marketers, and any new marketing agency will be vetted by this position to ensure a One Ingredion approach and consistency.As the Head of Global Brand & MarCom, your responsibilities will include: Developing overarching Brand & Marketing Communication vision and strategy to elevate and differentiate IngredionDeveloping brand architecture and managing and enforcing brand governanceAccountable for all thought leadership activitiesDriving Marketing Communications planning process and deliverables with internal stakeholders and agency partner/s, including development/approval of SOWs, writing briefs/briefing agency, managing timelines, deliverables and budgetDeveloping 1 enterprise wide communications plan inclusive of global and regional communications activitiesExecuting all global & regional marketing communication plans to deliver the business objectives, including product launches and campaigns, to drive awareness and demand of new and existing solutions ensuring best possible ROI from the activitiesOverseeing strategic and creative design of marketing communications activities and materials including advertising, website, thought leadership, social media, video production, live and virtual events, and client presentationsDeveloping global media campaigns, advertising, and all kind of PR visibility on print, online and social media activities (with a specialized team on behalf of Marketing, HR and Corporate Communications)Developing, updating and monitoring a global / centralized calendar of events, social and campaign strategies and ensures regional alignmentManaging regulatory and legal review process for external facing materials to ensure we consistently release compliant materialsSelecting and managing agency partnersMeasuring and reporting results through monthly report, to continuously improveDeveloping best practices for branding and marketing communicationManaging resources and budget within the Brand & Marketing Communication CoE teamPrioritizing budget allocation and managing this to deliver maximum ROISupporting the career path development for employees in this sub-functionThe Head of Global Brand & MarCom position is well-suited for you if you bring: Deep expertise in the development of B2B marketing communications and branding strategiesExpert in marketing communications methodologies, techniques, channels, best practicesStrong leadership and influencing skills to effectively work in a matrix organizationStrong storytelling and presentation skillsDemonstrated leadership skills including the ability to effectively set direction, coach, guide and develop employees and create an environment of positive accountabilityAbility to coordinate many complex activities/projects simultaneously and direct successful solutionsQualified candidates will have: 15+ years of experience in Marketing Communication and Brand, min. 5 years in B2B, MBA preferredExperience in managing and leading larger team in a matrix organizationProject Management experience (incl. budget)Strong written and oral communication skills required as well as the ability to communicate at all levels of the organization and use influencing skills effectively in a cross functional environmentProven ability to develop talentWe are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability-mental or physical-marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law ("protected classifications"). We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.Relocation Available: Yes, Within Country

Keywords: Ingredion, Schaumburg , Head of Global Brand & Marketing Communications, Advertising , Westchester, Illinois