Specialist Marketing Communication Activation and Content

Company: Ingredion
Location: Westchester
Posted on: April 22, 2024

Job Description:

LOCATION:
Westchester IllinoisREPORTS TO:
Senior Manager, MarCom Development & DeliveryDIRECT REPORTS:
0GRADE:
FWORKPLACE TYPE:
Hybrid The Specialist, Marketing Communications Activation and Content is responsible for executing impactful marketing programs and initiatives aligned with the global integrated marketing communications (IMC) plan, inclusive of segment-specific initiatives.
Your role involves planning and executing activations that resonate with our target audience, enhance brand visibility, and drive business growth globally. You'll collaborate closely with cross-functional teams, including MarCom and Digital COEs, technical teams, segment marketing, and GTM teams to ensure seamless execution. You'll work closely with agency partner(s) as well as develop marketing calendars and execute against content planning processes. This role will report to the Senior Manager, MarCom Development & Delivery, situated in the Brand & Marketing Communications Global Center of Excellence.Core Responsibilities:Support development and execution of the global integrated marketing communications plan, a 12-month activation calendar inclusive of thought leadership, segment-specific initiatives and supporting paid, earned, owned & social media strategies, to maximize return.Support Marketing Communications planning process and deliverables for assigned programs/projects with COEs, key stakeholders, and agency partners, including development of SOWs, writing briefs/briefing agencies, creating detailed project plans, managing timelines and deliverables.Collaborate with stakeholders to define activation goals, target audience, and messaging.Communicate compelling narratives that resonate with B2B customers and prospects and develop high-quality content that educates, informs, and engages B2B audiences.Collaborate with key stakeholders to develop and deliver high quality, high impact communications and go-to-market tools for global new product launches.Coordinate with brand, creative, content creators, and agencies to produce compelling assets.Collaborate with cross-functional teams including the MarCom & Digital COEs, technical team, category & product marketing, GTM, regulatory and legal to develop effective marketing materials.Drive brand consistency across all channels, ensuring seamless messaging that emphasizes our unique value proposition and customer engagement.Working with global MarCom and Digital COEs, ensure all relevant marketing communications collateral is up to date, and maintain digital content.Coordinate creative and content development of marketing communications activities and materials including website content, thought leadership, social media content, video production, live and virtual events, and new products.Follow regulatory and legal review process for external facing materials to ensure we consistently release compliant materials.Ensure all communications materials are in line with company's brand guidelines.Manage all assigned programs/projects within Content Management Platform (CMP) tool.Qualified candidates will have:Bachelor's degree in Marketing, Communications, or a related fieldExperience in B2B marketing, with a focus on campaign management and activation, preferably within food industryA portfolio that demonstrates your abilities in marketing communications planning, design, and implementation of campaigns or major programsProficient in Microsoft-- Office applications and related business and communication tools, including Adobe-- Acrobat, and content management platforms; Knowledge of Salesforce and Pardot helpfulAgency management experienceRequired behaviors and skills:Strong communication, collaboration, and problem-solving skillsStrong project management skillsAbility to thrive in high performance, matrix environmentFlexible, responsive and works well on own initiativeAble to simplify complex / technical concepts and reduce complexityStrong interpersonal skills and excellent communicator; strong presentation skillsGood copy writing skillsExcellent stakeholder management skillsSkilled at working across functions, diverse cultures, and geographiesRelocation available: NoWe are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability-mental or physical-marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law ("protected classifications"). We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.Relocation Available: Yes, Within Country

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