Social Media Content Specialist/Graphic Designer

Company: The Patrick Dealer Group
Location: Schaumburg
Posted on: June 16, 2022

Job Description:

Job DescriptionSocial Media Content Specialist/Graphic DesignerThe Marketing Team at Patrick Dealer Group is looking for a Social Media Content Specialist/Graphic Designer to build new content while improving upon the information we already display on our website(s) and social media platforms.Someone who is responsible for the contribution of information to any media and most especially to digital media. They usually target a specific end-user/audience in specific contexts. The successful candidate needs to have a strong understanding of SEO and the effects it has on Google rankings. A good SEO writer also must be able to use keywords effectively to help our readers find our content in search engines while creating eye catching graphics for are ads to stand out.Your goal is to help the Marketing Team gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media & online listings marketing roadmap (Facebook, Instagram, Twitter, You Tube, GMB, Yahoo, Bing, etc). Have a solid understanding of how each of our social media channels works and how to optimize content so that it is engaging on those channels for each of Patrick Dealer Group Brands. Job Type: Full-time or Part-Time Hourly Monday thru Friday with some Saturday during planned eventsStarting Hourly Rate: Will pay top dollar for the right candidatePosition Location: Patrick BMW 700 E. Golf Rd. Schaumburg, ILWorking Conditions: Non-smoking office environment, using a computer, telephone, and other office equipment daily.Note: Ability to travel as needed to support departmental and associated functions, including events. Ability to work outside regular business hours when necessary for website updates and maintenance. Perks: Vehicle discounts Employee referral program Growth opportunities Professional development Option to work from home Fridays (after 90 days of employment) Benefits for Full-time Employees: Paid time off, plus select paid holidays Robust Health Insurance Options: BCBS, Delta Dental, EyeMed 401k plan with company match Life & Disability Insurance Not a complete, detailed list. Benefits have terms and requirements before employees are eligible. Your Responsibilities: Build and help manage the company's social media profiles and strategy, including Facebook, YouTube, Instagram, Twitter, Tik Tok. Create effective online marketing campaigns that build brand recognition, customer loyalty and engagement. Coordinate marketing campaigns with sales activities Develops, executes, and monitors all social media paid advertising campaigns across Facebook and Instagram. Develop organic content according to brand that is relative and entertaining to the target audience and current followers. Design and create marketing collateral for advertisements, print, promotions, and social posts in sync with brand standards. Researching and organizing facts and sources Blog posts for each location Email/Employee newsletters quarterly Video creation/marketing/editing for all Patrick locations Additional day-to-day tasks include: Responding to inquiries in inboxes across channels, actively engaging with comments left on posts, user generated content and monitoring overall brand perception Complete additional task assigned by Marketing Manager Must be able to interact with managers/staff to help gain content, photos & videos related to our brands Qualifications & Requirements: Bachelor's Degree in Marketing, or relevant field, with 1-2 years' experience preferred. Video editing experience Proven track record of building engagement and followers in previous roles Experience and working knowledge of major social media platforms (Instagram, Facebook, Twitter, Youtube, etc.) Experience with an enterprise social media management tool (Zoho Social, Sprout Social, Hootsuite, etc.) Familiar with Facebook Business Manager, Business Locations Settings, Ads Manager, and Facebook Pixel. Experience using Adobe Creative Suite to include Illustrator, Photoshop, and LightRoom. Basic understanding of HTML and CSS Basic to expert understanding of the Automotive Industry Must have a solid understanding of SEO best practices Can work independently on a project or in a team environment. Excellent communication (written, oral, interpersonal) and grammar skills Strong project management skills with an ability to meet deadlines while managing multiple projects. We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Keywords: The Patrick Dealer Group, Schaumburg , Social Media Content Specialist/Graphic Designer, Design, Graphic Design & CAD , Schaumburg, Illinois