Marketing Automation Manager

Company: Keypath Education
Location: Schaumburg
Posted on: May 13, 2022

Job Description:

30,000 reasons to get out of bed. At Keypath it---s your chance to rise and shine. With over 30,000 students globally changing their lives and the world around them for the better, every day Keypathers do meaningful work that creates impact. Want to make a difference in the world? Become a Keypather. All roles at Keypath Education are available as remote, hybrid or in-office --- your choice. Keypath Education is a leading global edtech company that partners with the world---s leading Universities to create innovative and in-demand online education programs and champion the student journey from enrolment to graduation. We are a rapidly growing, fast-moving international team who value community, collaboration, innovation and lifelong-learning. Certified as a Best Place to Work by Crain---s Chicago Business and the Chicago Tribune, our Chicago office is home to close to 300 full-time employees. We gather teams of experts from digital marketing, course development, web development, finance and student service backgrounds to support university partners in the US, Canada, Australia, UK and Asia Pac. Our people (we call them Keypathers) are working in North America in many of the United States, and provinces in Canada, in our offices or from their home-offices. We put our people first, which means you choose where you want to work from. For if and when you do want to come to the office, we have always placed importance on our office space to reflect our values of collaboration and innovation. Sure, anyone can tell you how good their company culture is, but we encourage you to read our reviews and form your own opinion. We---ve got a caring and engaged Global CEO who replies to Glassdoor reviews personally and recognizes that the only way we can achieve our vision is through an inclusive culture that celebrates diversity, works in harmony and cares for the community. Marketing Automation Manager Overview Keypath is seeking a Marketing Automation Manager (MAM) to join our innovative, highly collaborative marketing team This role provides a unique opportunity to leverage automation expertise and leadership skills to impact university partners and organizational success. In this position, you will lead the automated marketing efforts within the organization. This includes both strategic and executionary work related to the planning, development, implementation, and analysis of automated marketing communications. The primary objective of this role is to improve student journey outcomes by engaging students at optimal points along the journey through the most effective channels, and aligning content and messaging in context with the student goals and interactions. A successful candidate for this role will be well-versed in Salesforce Marketing Cloud, automated technology best practices (email, text), and be a data-driven decision maker. While this role lives in the Marketing function and reports into the Senior Director of Marketing Operations, a high degree of cross-functional work is expected, so excellent communication and prioritization skills are a must. The role will work closely with key stakeholders in marketing as well as, IT, Admissions, Student Success, and Student Experience to identify and deliver opportunities for improved performance and efficiency. In addition, you---ll directly manage a Marketing Automation Specialist and an Email Specialist to help accomplish your goals. Experience with coaching, mentoring and/or managing and developing others will be important to the success of someone in this role. What you'll be doing as Marketing Automation Manager Develop and implement the marketing automation strategy for Keypath---s university portfolios to improve student lifetime value and elevate student engagement Oversee the optimization of automated campaigns that drive improved performance and efficiency throughout each stage of the student journey, including A/B testing customer segments, content, design, and contact strategy Establish measurement framework to spot trends and guide campaign effectiveness for all email, SMS and automation activity and report regularly on performance Champion the marketing automation platform (SFMC) and provide technical support to marketing team Engage and collaborate with Marketing and other functions to implement solutions that deliver a better end-to-end experience for the student, including dynamic workflows and ---best in class--- templates for email and text efforts Effectively communicate strategy, new initiatives, and performance updates to key stakeholders across functions and levels Be a custodian of the CRM, ensuring data accuracy and integrity is maintained Address technical difficulties and implement processes to minimize errors and mitigate risk Ensure data collection and marketing communications adhere to spam & privacy laws and implement controls to ensure the accurate execution and delivery of campaigns Provide professional develop guidance and support for those directly reporting into this role (current Marketing Automation Specialist and Email Marketing Specialist) Qualifications Education: Bachelor---s Degree in Business, Marketing, Communications, Advertising, Project Management or related field of study Experience & Attributes: 5 years as a marketer, with specific experience in a Marketing Automation role Demonstrated success in (and passion for) building and managing high-performing teams, including coaching, mentoring and employee development Proven hands-on experience building, implementing, and maintaining automated workflows Experience creating and/or streamlining processes to improve operational efficiencies Excellent stakeholder management skills and ability to communicate technical issues Strong numerical reasoning and analytical capability, leveraging success metrics for actionable insights Demonstrated critical thinking skills, decision-making, and problem-solving skills Desire and ability to work in a fast-paced, multi-tasking, entrepreneurial environment Technical skills : Advanced experience with marketing automation platforms, direct experience in Salesforce Marketing Cloud Proficient with Microsoft Office Suite including Outlook, Word, Excel, PowerPoint and Adobe Acrobat. Experience with using project management software (i.e. Monday.com, Teamwork, Asana, etc.). Experience with using CRM software (i.e. Microsoft Dynamics). Familiarity with Google Analytics, WordPress, Drupal, and HTML is an asset but not required. Preferred Qualifications: Recent experience in marketing in higher education or at an Online Program Management company is a plus Advanced experience in Salesforce Marketing Cloud Additional Benefits Include: Competitive array of Medical, Vision and Dental Tuition Reimbursement Partner Degree Program - earn a free degree from one of our partner institutions 401 (k) Retirement Matching Contributions Paid Leave Policies Paid Holiday Week Shutdown in December Summer Flex/Family Flex Days Volunteer Time Off Professional Development Programs Remote/Flexible Work Options Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans--- status, or any other classifications protected by applicable federal, state or local laws. Keypath---s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

Keywords: Keypath Education, Schaumburg , Marketing Automation Manager, Executive , Schaumburg, Illinois