Product Marketing Manager
Company: Rittal North America LLC
Location: Schaumburg
Posted on: September 24, 2022
Job Description:
Rittal North America -has built a strong tradition of innovation
and takes pride in a progressive approach to engineering. We design
and manufacture the worlds leading industrial and IT enclosures,
racks, and accessories, including high efficiency, high-density
power management, and climate control systems for industrial, data
center, outdoor and hybrid applications.As the Product Marketing
Manager, you will support the development and execution of product
marketing strategies for the IT Data Centre markets. This role is
ideal for someone that thrives on working on a variety of projects
and carries exceptional multi-tasking ability. You will lead and
collaborate with Product Management, Sales, and Partners to create
compelling value propositions, define powerful market positioning
strategies, and deliver on effective campaign launches while
applying an omni-channel approach. Key Responsibilities:
Establish go-to-market strategy: -
Leverage voice of customer, analysis of competitor landscape and
product knowledge to develop effective go-to-market strategy,
content, and messagingIdentify growth strategies for existing and
future productsWork collaboratively with Product Management,
Marketing teams local/global and Sales and Partners to execute on
strategies Product launches: Serve as subject matter expert for
Marketing peers to guide content requirements for both internal and
external launch Create and/or support the creation of relevant
product content for product launchesIdentify key differentiators
for product launch establishing strategic positioning within IT
Data Center MarketPartner with Product Management, Content,
Graphics and Communications Marketing to create compelling feature
launch materials (collateral, digital media, case studies,
presentations etc.)Support Account Management readiness, developing
training materials, partnering with the Sales Enablement, and
Training teamsCoordinate efforts to ensure Partners Sales Teams
readiness. Develop external facing training materials and partner
with Project Management and Training teamsDevelop partner success
stories, testimonials, and case studies for external and internal
use with the company marketing departmentConduct market research to
capture data and insights about partner needs and the purchasing
decision process for the productAttend Industry events & tradeshows
as active participant Oversee product selection utilized at Rittal
Events and tradeshowsOverlay between Product Management, Sales
Enablement, and General Marketing You will be the main contact
point person for NA / Regional market trends on the IT MarketTravel
25-35% based on business needsKnowledge & Experience:
Bachelors degree in technical or
business fieldMBA is a plus5+ years of experience in product
marketing in a B2B/OEM Organization 3+ years in data center market
preferred - -If you require reasonable accommodation for any part
of the application or hiring process due to a disability, you may
contact the company's Human Resources Department at (937)
399-0500.This option is reserved for individuals who require
accommodation due to a disability.Rittal North America LLC is proud
to be an affirmative action/equal opportunity employer. EOE,
including Disability/Vets.Powered by JazzHR
Keywords: Rittal North America LLC, Schaumburg , Product Marketing Manager, Executive , Schaumburg, Illinois
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