Director, Marketing

Company: Society of Actuaries
Location: Schaumburg
Posted on: January 18, 2023

Job Description:

Director, MarketingThis is a hybrid role which can be based in our Schaumburg, IL or downtown Chicago office.Reporting to the Managing Director, Marketing and Communications (CMO), the Director, Marketing is responsible for the development and implementation of the integrated marketing plan across all channels with a strong focus on digital. This includes marketing the SOA's educational credentials and professional development offerings in North America and select international markets. It will involve working closely with the Managing Director who leads the function, the Director, Communications, the Director, Creative and the Senior Director, Digital Strategy to develop, integrate and measure initiatives in support of the Society's strategic objectives and operational goals. ESSENTIAL FUNCTIONS:

• In conjunction with the Marketing and Communications Leadership Team, contribute to the development of the annual marketing & communications plan and departmental goals, updating as needed to respond to the changing landscape and market performance.
• Manage the SOA's brand strategy and portfolio to increase awareness of the profession and the value of the SOA's credentials among key audiences.
• Market educational offerings and grow SOA membership in North America and internationally. Research and recommend new marketing initiatives to attract students to the actuarial science program, the profession, and SOA credential pathways.
• Collaborate with cross-functional partners and develop the positioning and messaging for new products (credentials, certificates, badges, etc.) Lead the development and execution of successful new product marketing plans across digital channels.
• Develop and execute marketing plans to achieve target attendance/participation and revenue goals of professional development offerings including in-person and virtual meetings, webcasts, and seminars. Monitor and optimize reach, engagement and conversion using leading-edge testing and analytical methods.
• Develop digital channel strategy and optimize key tactics including SEO, SEM, organic and paid social and email marketing.
• In partnership with Digital Strategy and IT, develop an optimal website experience with intuitive navigation, enhanced SEO and mobile capabilities that enables users to easily purchase SOA products and services. Provide strategic counsel and direction on the full range of digital opportunities and issues.
• Responsible for social media strategy and execution including acquisition, engagement, analytics, and reporting. In partnership with the Director, Communications, develop social media content strategy and calendar.
• Partner with international team and provide strategic marketing leadership to support their geographic and product expansion. Act as primary liaison for internationally based SOA marketing staff and partners.
• Develop and manage agency relationships and determine marketing/digital agency needs. Provide input to the work of the external communications firm engaged in the SOA's public relations activities.
• Provide direction to and collaborate with creative services team to develop impactful creative concepts and campaign elements across all channels.
• Develop and maintain a comprehensive marketing scorecard with key performance indictors and metrics of brand health and campaign effectiveness. Track and report on KPI progress, with continuous testing to optimize results.
• Hire, manage and develop marketing talent and create a collaborative, effective team.
• Develop and manage the marketing budget including planning and reforecasting process.
• Participate in Board meetings as appropriate and travel to select conferences and events to represent the organization as assigned. EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered)
  • Bachelor's degree in Marketing or related discipline. MBA preferred.
  • Minimum of 10 years of marketing and digital marketing experience
  • Minimum of 5 years supervising the work of professional staff and agencies.
  • Global marketing experience a plus. KNOWLEDGE, SKILLS AND ABILITIES
    • Strong marketing skill set including branding, digital, market research, product development, content, pricing, promotions, etc.
    • Highly skilled, hands-on digital marketing experience including, SEO, SEM, social media, marketing automation, and website optimization.
    • Hands-on knowledge and utilization of content management systems, Google Analytics, marketing automation and social media management tools.
    • Ability to think strategically and translate strategy into measurable action and execution.
    • Results-oriented with strong initiative.
    • Must have excellent written and verbal communications skills.
    • Must have outstanding interpersonal skills to effectively establish and maintain cooperative working relationships with staff and volunteers.
    • Possess excellent project management skills.
    • Ability to manage resources in a cross-functional organization and the capacity for creating, identifying, and capitalizing on opportunities.
    • Ability to learn quickly, demonstrate critical thinking and make situation-appropriate decisions using sound judgment.
    • Must demonstrate ability to work effectively independently and within a team.
    • Work travel as appropriate, including attendance at the SOA's five major in-person professional development meetings.SUPERVISORY RESPONSIBILITIES AND COORDINATION required to perform the functions of this job.
      • This position supervises the marketing team and its functions. This includes direct supervision of three (3) Marketing Managers.
      • This position also requires regular interaction with SOA vendors.
      • The position also requires project coordination and collaboration with SOA departments and external actuarial organizations. The SOA will provide equal opportunity to all employees and applicants for employment regardless of actual or perceived race, color, religion, age, sex, pregnancy, national origin, ancestry, disability (mental or physical), genetic information, military or veteran status, marital status, order of protection status, gender identity, sexual orientation or any other category protected by applicable law. Such action shall include but is not limited to: initial consideration for employment; job placement and assignment of responsibilities; performance evaluation; promotion and advancement; compensation and fringe benefits; training and professional development opportunities; formulation and application of human resource policies and rules; facility and service accessibility; and discipline and termination. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.
        
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Keywords: Society of Actuaries, Schaumburg , Director, Marketing, Executive , Schaumburg, Illinois