Sr. SEO Manager
Company: LHH
Location: Schaumburg
Posted on: September 12, 2023
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Job Description:
Senior SEO ArchitectRemote $120k-$150k base (commensurate with
experience) + 10% bonus Full benefitsB2B organization is looking
for a Sr. SEO Architect to provide strategic leadership, execution
support and serve as the primary stakeholder for organic search
marketing across the organization. Youll serve in a leadership role
within the marketing team, working in close alignment with the
Content Manager and other team members, contractors, and agencies
to ensure maximum organic visibility across targeted converting
audiences. Primary Qualifications Required: 5+ years of full-time
SEO experience at an in-house and/or agency is a MUST! Deep working
knowledge of technical and on-page SEO is a MUST! Extensive
experience using Google Search Console and GA4 required including
creating goals, events, custom reporting with segment creation,
etc. Advanced experience with SEMrush, Moz, Screaming Frog, Ahrefs,
and other standard SEO tools and programs). Advanced Excel skills
with reporting (Dashboard, Pivot, Vlookup, filters, validations,
and other useful functions preferred. Working/intermediate
knowledge of HTML, CSS, and JavaScript or React is
required.Responsibilities: Create and manage a strong SEO strategy
to drive website traffic through organic searches. Develop SEO
optimization strategies for the website by conducting keyword
research and competitive analysis to understand opportunities and
gaps. Design SEO-content strategies supportive of appropriate
pillar and content cluster structures for achieving increased
authoritative value. Leverage SEO platform insights such as
SEMrush, Moz, or MarketMuse, to develop additional strategies or
tactics to improve organic search performance. Lead organic search
meetings with content team and eternal writing resources to discuss
reporting, best practices and new content opportunities. Consult
and provide recommendations to cross-functional teams to ensure
pages or experiences are optimized for search engines. Create
on-page recommendations across the site (technical and semantic)
and off-page recommendations, implementing those recommendations
when applicable. Recommend and implement technical SEO to lead to
better crawling and indexing such as XML sitemaps, site speed
improvements, structured data markup, canonical tags, etc. Develop
and execute an internal and external linking strategy, including
documenting best practices. Continually audit the website for
ongoing optimizations and also uncovering new optimization
opportunities; working with the development team to execute
recommendations. Remain updated on emerging SEO tactics and
constantly evolving search engine algorithms. Analyze SEO campaign
performance and user behaviors to make recommendations for future
optimizations. Analyze competitive data to drive search marketing
and continually improve online presence. Compile and present
organic search reports to stakeholders and marketing dept.
Brainstorm new and creative growth strategies while evaluating and
altering current strategies. Measure and report performance of all
organic search campaigns and assess against goals (ROI and KPIs).
Evaluate emerging technologies and provide thought
leadership/perspective for adoption. Evangelize SEO throughout the
organization. Additional Qualifications Desired: Bachelors degree
in marketing, business, quantitative or analytical-related degree.
Prior experience managing at least 1 direct report. Outstanding
verbal, written and presentation skills and strong organizational
skills. Prior experience conducting full SEO audits is required.
Deep knowledge of SEO best practices including, but not limited to
tactics surrounding keyword research, analysis, content, topic
clustering, on-page optimization, site architecture, backlink
auditing, core web vitals, page experience, google supported JSON
schema markup, crawling and indexing, content consolidation and
expiration and general SEO troubleshooting. Good understanding of
how design and development can impact SEO with the ability to
clearly articulate the importance of SEO functionality. Ability to
analyze SEO reports in order to provide insights into campaigns
based on the data required. Experience with conversion rate
optimization, online user behavior, A/B and multivariant testing
preferred. Ability to work in dependently with little supervision.
Demonstrated ability to work effectively and diplomatically with
colleagues, agency partners, contractors and corporate contacts
across multiple communication methods and different time zones.
Keywords: LHH, Schaumburg , Sr. SEO Manager, Executive , Schaumburg, Illinois
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