Head of Demand Generation

Company: NMI
Location: Schaumburg
Posted on: September 17, 2020

Job Description:

NMI is looking for a seasoned, metrics-driven marketer to lead demand generation efforts for the company. The ideal candidate will have “grown up” in marketing as a demand generation person, especially in the areas of digital marketing and account-based marketing (ABM). They also will have experience in acquiring channel partners and understand how demand generation is different from consumer or other B2B efforts when your target prospect is a channel partner. This person has to be adept with tactics that can drive smaller partner acquisition (with tactics that look and feel like acquisition tactics for consumers or small businesses) and larger partner acquisition (with tactics that look and feel like enterprise-level tactics).

About Us

NMI develops the most trusted payment software for mobile, online and in-store that is relied on in 38 countries, 24 hours a day, 365 days a year. With offices in Bristol, Chicago, Salt Lake City and New York, our payment technology powers millions of customers worldwide, ensuring they can take payments worth billions, securely and reliably. You've probably used our software when ordering a burger, paying for parking, buying something online or booking a train ticket - without even realising it!

Requirements Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals in both the United States and United Kingdom

Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business

Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality

A/B testing experience to help optimize campaigns and landing pages

Manage and optimize our marketing automation efforts, to ensure we have effective lead nurturing campaigns

Build account-based marketing (ABM) strategies to help larger deals move through the pipeline

Use a broad mix of demand generation tactics in addition to digital (e.g. events, print advertising) to drive leads

Build business cases for incremental budget asks, to be taken to the Board of Directors

Stay up to speed on current demand generation innovations, and educate executive staff on those trends

Manage agency relationships as needed to scale the demand generation function

Manage, build, and mentor a team of marketers

Essential Skills and Experience 10-15 years of progressive demand generation/acquisition marketing experience, especially in digital demand generation

7+ years experience in B2B marketing

Experience optimizing spend across various demand generation channels (e.g. Google, LinkedIn)

SEO experience to understand how we can continue to grow organic traffic to drive leads

Experience with non-digital tactics to drive demand generation efforts

Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on progress

Preferred Skills and Experience Prior experience using Pardot and Salesforce

Experiences with channel marketing and acquisition

Competitive compensation package

Annual bonus

40 hours week with flexi-time

Health, Dental and Vision Insurance

Life, ADD, Short-term and Long-term Disability insurance

401k matching up to 4% after two months of service

Flexible Spending Account/Dependent Care/Transit and Commuting Account

Vacation and Sick time

13 Paid Holidays

Fun Culture Events (March Madness tournament, 80's day, Chili Cook-off, summer/winter parties)

We’re looking for creative and passionate people who share our vision of making payments easy. If that sounds like you and you meet the requirements above, then get in touch!

NMI is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, sexual orientation or sexual identity, genetic information, citizen status (except those that do not have the legal right to be employed in the United States), disability, military service, service member, veteran status, or any other basis protected by applicable law.

Applicants must be authorized to work in the United States. As part of the selection process this role may require an assessment and professional references to determine suitability. An offer will be subject to financial and criminal background checks.

NMI collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.

Keywords: NMI, Schaumburg , Head of Demand Generation, Other , Schaumburg, Illinois