Search Engine Optimization (SEO) Strategist

Company: MISUMI USA
Location: Schaumburg
Posted on: January 13, 2022

Job Description:

Position Summary

We are looking for creative, innovative thought leadership to maximize quality traffic to the website and improve overall conversion. This position will develop, launch, and manage search engine optimization of the MISUMI USA website and related pages. Additional responsibilities include the support of Paid Search, Display and Remarketing, as well as supporting other marketing department initiatives.

Job Responsibilities
Research and implement SEO recommendations in partnership with internal and external teams
Evaluate and monitor organic search performance
Build brand awareness/impressions within target segments
Manage performance to KPI goals
As needed, plan and execute Pay-Per-Click (PPC) campaigns based on strategic objectives and through collaboration with key business partners
Leverage A/B testing as appropriate to maximize performance
Report on program effectiveness and educate internal stakeholders on all aspects of search engine marketing
Stay current with industry trends that could impact Search Engine Marketing (SEM)
Regular reporting on performance metrics
Competitive monitoring
Develop SEO content using Content Management System (CMS)

Required

COMPETENCY REQUIREMENTS
Bachelor's Degree in Marketing, Business or related field, or equivalent experience
Minimum 5 years of experience in SEO
Strong knowledge of Google Analytics
Strong experience using a CMS and other tools to manage SEO
Self-motivated
Analytical
Excellent verbal, written and presentation skills
Outstanding collaboration skills within and across departments

Preferred
Google Analytics Professional Certification
B2B and/or industrial market experience
Experience managing Pay-Per-Click (PPC) campaigns
Third-party vendor management
Basic knowledge of HMTL and CSS

MISUMI is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law.

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Keywords: MISUMI USA, Schaumburg , Search Engine Optimization (SEO) Strategist, Other , Schaumburg, Illinois