Marketing Automation Specialist
Company: Consumers Credit Union
Posted on: January 14, 2023
DescriptionAre you interested in working for one of the fastest
growing financial services providers in the country? One whose "for
people, not profit" mindset has been recognized by Forbes as a
"Best-in-State" credit union for four years in a row? How about
aligning your marketing experience with a financial institution
whose sole purpose is to unlock value for its members and empower
them to live their best financial lives?
Consumers Credit Union (CCU) is looking for a Marketing Automation
Specialist to help us take our marketing and communications efforts
to an entirely new level by ensuring that our members are
plugged-in to the full breadth of solutions and services we offer.
As our Marketing Automation Specialist you will be responsible for
managing CCU's marketing automation platform and ensuring the
organization is fully leveraging its capabilities to not only
acquire new members but also deepen and expand relationships with
Working closely with marketing colleagues as well as internal
operational, member experience, business intelligence and digital
partners, this role will design and implement programmatic and
cross-channel marketing initiatives through the Marketo platform.
From savings and checking accounts to credit cards, personal loans,
auto loans, home loans and a full suite of wealth management
solutions - not to mention a host of convenient digital services,
this role will shape the evolution of our engagement and education
programs in order to help members get the most out of their
relationships with CCU.
Ideal candidates for this position will have a foundation in
marketing automation and experience creating, implementing and
optimizing data-driven marketing programs.
This is a "flex" position with work from home days along with
onsite days based at our Schaumburg corporate office. In 2023, we
will move to our new location in Lake Forest but will still offer a
- Overseeing automated and trigger-based email marketing program
execution, including testing and deployment
- Measuring, analyzing and evaluating programs for
- Maintaining the marketing automation platform and assisting in
the integration of additional platforms into the marketing
- Understanding and evaluating campaign and engagement metrics
and distributing campaign performance to the marketing team and key
- Working with management and Business Intelligence to define
KPIs, create reporting, analyze campaign performance. Creating
recommendations to improve campaigns continuously
- Managing marketing automation efforts and processes,
proactively researching and implementing the latest best practices,
strategies, and industry standards
- Planning and performing A/B testing to define and execute
enhancements to productivity, conversion rates, programs/campaign
ROI, and sales growth
- Supporting essential marketing operations initiatives in
Marketo and CRM - such as managing the lead lifecycle, lead
scoring, lead nurturing, segmentation, and data cleansing
Top candidates will have
- 2+ years marketing automation experience
- Marketo experience is preferred
- Bachelor's degree in Marketing preferred, other related fields
may be considered
- Knowledge of database management concepts and best
- Strong communication skills, both written and verbal
- Organized and self-motivated with a sense of urgency
- Project management skills
- Capable of handling multiple tasks with competing priorities
under minimal supervision
- Ability to think critically and exercise independent judgment
- Excellent attention to detail
At CCU you'll enjoy
An awesome culture that appreciates hard work and delivers on fun,
collaboration, respect, and innovation. Add competitive pay, an
annual bonus program and a company that believes in developing our
employees to their fullest potential and we're the total
CCU offers a comprehensive benefits package. Here's a sneak
- Multiple plan options for medical and dental, vision coverage,
tax-advantaged spending accounts, employee assistance program,
tuition assistance, paid parental leave, and more.
- 11 company paid holidays, plus CCYou Day - a paid day off when
you can focus on your wellbeing. And generous paid time off - new
hires accrue up to 4 weeks of PTO in the first year!
- FREE basic life, short term and long-term disability insurance.
And we have a FREE employee-only fitness center!
- Retirement plans - We've got two of them! A 401k with company
matching, and a pension plan that is fully funded by CCU.
- And more!
More about the Company
We're a financial institution just like a bank, except not exactly.
Banks have customers, but because we're a not-for-profit,
member-owned credit union, we have members. And because we're not a
bank, we don't drive up profits just because shareholders demand
it. Instead, we focus on driving up member happiness through low
loan rates, high deposit rates and low- or no-fee products and
services. We focus on things like transparency, simplicity,
helpfulness, integrity, positivity and inclusion - and we always
put our members first.
In fact, we serve nearly 191,000 members and have over $3 billion
in assets. We employ nearly 500 people in the Chicago area and have
16 branch locations in Illinois. We offer access to a national
shared branching network, and more than 80,000 surcharge-free ATMs
worldwide. And although we've been around for over 90 years, we're
just getting started!
Equal Opportunity Employer
CCU complies with the requirements and spirit of the law in the
implementation of all facets of equal opportunity in employment.
There will be no discrimination on the basis of race, ancestry,
color, religion, sex, sexual orientation, gender identity, marital
status, pregnancy, age, national origin, citizenship, disability,
genetic information, military status (including unfavorable
discharge from the military), criminal or arrest history (unless
job related), crime victim status, or any other protected
characteristic in the recruitment, selection, training,
utilization, promotion, termination, or any other employment
actions or term and condition of employment. CCU complies with
applicable state and local laws governing non-discrimination in
employment in every location in which CCU has facilities.
We are committed to providing access, equal opportunity and
reasonable accommodation for individuals with disabilities in
employment, its services, programs, and activities. If reasonable
accommodation is needed to participate in the job application or
interview process please contact our Human Resources team at: or
Keywords: Consumers Credit Union, Schaumburg , Marketing Automation Specialist, Other , Schaumburg, Illinois
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