Director of Growth Marketing, Direct-to-Consumer

Location: Schiller Park
Posted on: June 23, 2025

Job Description:

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. BetterUp is looking for a results-driven Director of Growth Marketing to lead member acquisition for our direct-to-consumer business. Reporting to the VP of Growth, this role is critical to scaling BetterUp’s D2C business through paid performance marketing, lifecycle marketing, and product-led growth strategies. As Director of Growth Marketing, you’ll provide strategic leadership across the entire user journey—from awareness to conversion to retention. You’ll lead a team of marketing managers in building campaigns that convert, messages that resonate, and experiences that foster deep, lasting customer relationships. You’ll also work closely with cross-functional partners across Product, Design, and Engineering to ensure our go-to-market plans are tightly aligned with product strategy. This role is ideal for a player-coach—someone who can zoom out to set strategy, but isn’t afraid to roll up their sleeves and execute when needed. Whether launching a high-impact test, digging into channel performance, or stepping in to fill capability gaps, you’ll lead by example and stay close to the work where it counts most. What you’ll do: o Lead the DTC acquisition strategy: Oversee paid and owned channels to build an efficient, scalable, and high-performing growth engine. o Own performance and efficiency: Ensure the marketing roadmap hits subscription targets with deep fluency in CAC, LTV, and ROI trade-offs. o Own and align messaging in the user journey: Drive messaging, positioning, and audience strategy—ensuring consistency and relevance from first touch through retention efforts. o Leverage insights to drive differentiation: Use market trends, competitor intelligence, and user insights to inform sharp, data-driven decisions and unlock new opportunities. o Foster a culture of rigorous experimentation: Build a test-and-learn roadmap across acquisition and retention channels to identify and scale growth levers. o Partner closely with Product: Collaborate with Product and Engineering to uncover and execute product-led growth opportunities. o Lead and mentor: Manage and grow a high-performing marketing team by providing strategic guidance, coaching, and clear accountability. If you have some or all of the following, please apply: o 10 years of experience in growth or performance marketing roles, ideally in D2C or subscription-based businesses. o Proven track record of scaling customer acquisition and retention programs with strong unit economics. o Deep expertise across paid marketing (e.g., Google, Meta) and owned channels (SEO/content CRO, email/SMS). o Strong understanding of CAC, LTV, ROAS, incrementality, and media mix modeling. o Experience with PLG or partnering with Product teams to drive growth from within the product. o Excellent strategic thinking with the ability to prioritize, make trade-offs, and communicate clearly with stakeholders. o Experience managing and mentoring teams and working cross-functionally across Product, Engineering & Design. o Highly analytical and data-driven, with fluency in experimentation and funnel optimization. o Mission-driven and excited to help people grow and transform through our product. Benefits : At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. o Access to BetterUp coaching; one for you and one for a friend or family member o A competitive compensation plan with opportunity for advancement o Medical, dental, and vision insurance o Flexible paid time off

Keywords: , Schaumburg , Director of Growth Marketing, Direct-to-Consumer, PR / Public Relations , Schiller Park, Illinois