Marketing Analyst

Company: Paylocity Corporation
Location: Schaumburg
Posted on: January 12, 2021

Job Description:

Paylocity is an equal opportunity employer.Position OverviewThe Marketing Analyst is responsible for developing reporting and leading analyses and communication of analytical insights for Acquisition, Portfolio, and Brand Marketing teams.Primary ResponsibilitiesThe below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Manage and conduct the full-spectrum development of visualizations, reports, and insights for marketing and sales teams.Translate vague requests and business challenges into discrete sets of logic and code to produce value-added reports.Track marketing campaign KPIs and sales funnel performance.Extract and move data from a variety of data sources and databases.Work cross-functionally with sales, operations, and product teams to continuously inform and improve marketing decisions.Effectively communicate analytical results to non-technical team members by explaining the story behind the data and make recommendations to the business based on data insights.Education and Experience2+ years of experience as a data analyst (prefer this experience in a marketing role)A solid foundation with analytics and a deep understanding of the details of how data is created and is used to solve business problemsBS in a relevant technical field such as Computer Science, Engineering, Mathematics, or Statistics, or commensurate experienceExpert at SQL and Excel for querying and manipulating large volumes of data for analysis and visualizationWillingness to gather and organize messy or unstructured dataExperience using Business Intelligence tools such as Tableau, Power BI, Qlikview, Looker, etc.Ability to work independently and drive your own projectsProactive with a problem-solving mindset and attention to detailKnowledge and experience with digital analytics (Google Analytics) and CRM (Salesforce.com) toolsHighly reliable and accountable to achieve deadlines, working with multiple team members across different departments, while managing multiple projects(preferred not required) Experience using Google Cloud Platform(preferred not required) Experience with Python, R, etc.

Keywords: Paylocity Corporation, Schaumburg , Marketing Analyst, Professions , Schaumburg, Illinois